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A powerful tool of communication, social media allows companies to reach their customers where they are, while also characterizing their brands and expanding their customer base.
If done correctly, social media marketing can also increase the efficacy of other marketing techniques by helping build natural links, and drive traffic, awareness, brand recognition and goodwill.
If you have been struggling with social media strategy, management, or advertising we can help.
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.
A brand is more than simply a logo; it encompasses the entire experience that a person has with a company. Simply defined, the brand is the immediate image, emotion, or message that people experience when they think of a company or product.